Dr. Vinay Sharma

Dr Vinay Sharma has around 20 years of Experience, in the areas of Marketing, Rural Marketing, International Marketing, Business Opportunity Development, Market Development, Brand Development; IT enabled Services, Spiritual Orientation for Market Prosperity Development and Teaching for past twelve years.

Presently working as Associate Professor, with the Department of Management Studies at Indian Institute of Technology, Roorkee, Uttarakhand (A 167 years old Institution of National repute in India), he has a considerable experience of working with various organizations in the fields of Media, Information Technology and Social Development alongwith having worked with the largest read newspaper of India. Vinay Sharma teaches Marketing and the allied subjects, at various institutions including IIM Lucknow, wherein he focuses on globe as a unified market, with a Blue Ocean perspective and spiritual orientation for market development. His association with several international bodies gives him a regular exposure to the international business scenario and emergence of the world as an integrated market. His areas of interests also include Poverty Alleviation and Rural Market Development through Business Development, Market Development and Technology wherein he has designed and proposed a specialized model recognized by the name “Affordability for the Poor and Profitability for the Provider” which, has been acknowledged at various platforms and published as a book by VDM publishing house Germany, presently marketed in USA and UK. Further, he has contributed an Appendix on Rural Marketing in the 13th edition of Philip Kotler’s Principles of Marketing.

He is an associate and a member of the founding group of the Network of Asia Pacific Schools and Institutes of Public Administration and Governance constituted by Asian Development Bank in December 2004 and the Member of Editorial Board of the Journal of NAPSIPAG called Journal of Administration and Governance. He has been a founding HOD of Department of Management Studies of an Institution at Lucknow and also has been the Associate Dean of College of Management and Economic Studies, of University of Petroleum and Energy Stuides at Dehradun where he was also the member of the prestigious Academic Council of the University, has worked with IMT Ghaziabad as Associate Professor and as Dean Academics with IILM, Lucknow.
He has published and presented around 110 papers, Chaired sessions at national and international platforms especially in his areas of interest, which includes a paper presentation at a conference organized by United Nations University – WIDER, Helsinki, Finland. He has developed and published 16 case studies based on primary research and has conducted more than 100 workshops, seminars, FDPs and MDPs. He has edited an internationally circulated journal and is a member of Editorial Board of Gurukul Business Review and Chinese Public Administration Review and is also the member of academic and advisory councils and Board of Governors of prestigious institutions. Presently, his engagements include his contribution as Executive Committee member of Intellectual Property Right Chair at IIT, Roorkee and working group member of Ganga River Basin Management Plan a pan IIT project. Recently publishes a book called Masters Speak on Management Education with Bloomsbury India.

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